Sunday, September 20, 2009

Johnnie Walker Ad, Beirut, Lebanon

I love this ad!

This photo was taken in Beirut, Lebanon a couple of years ago. Lebanon, as you probably know, is a country that has seen a lot war. The destruction of lives and buildings is inescapable anywhere you look in Lebanon. Nevertheless, the people are optimists and a local design company that did work for Diaego (the company that owns the Johnnie Walker brand) came up with this great ad. It tells the Lebanese, despite the fighting, wars, destruction, "Keep Walking."

This is pure genius advertising when you can convey a powerful message that is inextricably bound up with your product. No wonder Johnnie Walker is enormously popular in Lebanon. They should run this ad in Israel and any country touched by war or terrorism.


Jason Debly
© Jason Debly, 2009-2011. All rights reserved.

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